“The problem is the US federal government. “We don’t have rigorous studies so we’ve started a registry of patients to see what they are using and if they think its working.” They don’t have rigorous studies because of the intense government scrutiny. Robert Dellavalle, M.D., Ph.D., MSPH, Professor of Dermatology and Public Health at the University of Colorado School of Medicine and the Colorado School of Public Health was one of the authors of an April 2017 Journal of the American Academy Dermatology paper, a survey of all the literature on the potential for cannabinoids on humans and animals titled “The role of cannabinoids in dermatology.”ĭevalle and his peers have taken a similar approach to Capobianco. Though Capobianco pokes fun at her “grandmother” research, due to current federal regulations she doesn’t have much of a choice, and neither do the top researchers in our country. “We call it grandmother research – documenting our customers’ experience to learn the various benefits.” Though marketed to ease sore muscles, Capobianco found that customers were applying the organic cream to rashes, dry patches, prior to Botox to prevent swelling and bruising, and to treat other skin ailments. “We are the best guinea pigs we know and we found that it really worked for our own injuries so we came out with our CBD-only lotion.” “We were skeptical at first if a hemp-derived CBD extract would be effective without the THC,” says Capobianco. Last year they launched a CBD-rich body lotion derived from industrial hemp, hailed by celebrities like Olivia Wilde and Mandy Moore and sold nationwide in specialty shops and via their website. When Lord Jones first got into topicals, they produced a body lotion that had a combination of THC and CBD that could be sold only in medical marijuana dispensaries. It will be the first weed-centric retail location in a hotel in this country. They have also done events with Equinox and will open a boutique in the Standard Hotel in West Hollywood, where they will offer their own products as well as a curated collection of cannabis items. The company celebrated by hosting a song bath in Los Angeles where the group performed. Early in 2017, the company joined forces with Icelandic group Sigur Rós to release Sigurberry High-CBD Gumdrops. The brand has been very savvy and strategic when it’s come to collaborations. We wanted to deliver a consistent experience every time.” “We saw the opportunity to normalize, to create products made from the best ingredients. A cookie would be packaged in a giant plastic bag stapled shut,” says Capobianco. According to research firm Brightfield Group, the rapidly growing CBD market hit $170 million in 2017 and is projected to reach $1 billion within the next three years.Ĭapobianco and her husband, Robert Rosenheck, originally co-founded the Los Angeles-based Lord Jones as a producer of artisan cannabis edibles, as a response to the void in the market for upscale edibles with precise dosage. Hemp-derived CBD has been touted in several medical studies as having a myriad of health benefits ranging from treating psoriasis, atopic dermatitis and eczema to minimizing seizures, stress, and insomnia. Tetrahydrocannabinol (THC) might be the best-known cannabinoid, for creating the “high” effect, but non-psychoactive cannabidiol (CBD) tends to be the star in cannabis-based skincare. Though cannabis is more mainstream than ever, with 29 states and Washington, D.C., having legalized medical and/or recreational marijuana, the fact that it's still classified by the federal government as a Schedule I drug means companies like Lord Jones are racking up legal fees as they attempt to navigate the grey area of selling cannabis-based skincare products. Cannabis has at least 80 different cannabinoids, a group of active compounds that give the plant its medical and psychoactive properties.
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